“We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”

President John F. Kennedy

Throughout the course of history, we’ve seen that when people set their minds to wildly ambitious goals, the seemingly impossible starts to become possible. Moonshot thinking is about just that — pursuing things that sound undoable, but if done, could redefine humanity.

When you think about growing something 10x or improving something 10-fold, your decisions change. Your next step, the people you hire, etc. all change. Below are my current moonshots. I hope they inspire you. If you have ideas to move closer to them, reach out to me.

Moonshot 1:

By 2025 we, Rebus Capital, will reduce the cost of utilities on all of our properties by 90%.

Moonshot 2:

By 2030 we, Rebus Capital, will grow our portfolio 10x going from 1,300 units to 13,000 units.

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